Product Mastery:

From Good To Great
Product Ownership

Explore what it takes to master the craft of being

a Product Owner and advance your skills to become

a supremely effective product leader at your own pace in your own time.

128 Bite-sized video lessons with worksheets
and interactive quizzes
for only £20 / month

Get a free trial

Packed Full of Content
This eCourse program

  • 128 bite-sized video lessons
  • Over 6 hours of learning from Geoff Watts
  • 12 worksheets to put your learning into practice
  • 12 quizzes to solidify your knowledge
  • 10 audio case studies of real Scrum Master challenges
  • Exclusive access to the Product Mastery Self-Assessment tool

Find out more

128 Product Leadership Lessons for only £20 / month

Buy online

Become a DRIVEN Product Leader

Become a DRIVEN Product Leader

Take our Product Owner On Demand Class and become a strong Product Leader.

In this on-demand class Geoff Watts will take you through the key facets of product management that separate the great from the good. You will learn how to be more DRIVEN:

* Decisive
* Ruthless
* Informed
* Versatile
* Empowering
* Negotiable

As well as the practical aspect of the role, Geoff’s leadership coaching background helps you understand the psychological underpinnings behind being the best product owner you can be and engaging with your team and stakeholders to full effect.


Based on the best-selling book


Product Mastery On Demand Course


What our students say

  • This is really nicely done and easy to follow. There are loads of things I can do straight away to make things better and I was surprised to learn a few things about myself as well.


    Product Owner

  • I'm business analyst really but pushed into role of product owner. This helped me finding out what I need to do and what to watch for.


    Business Analyst/Product Owner

    Product Mastery Pathway™️ with Geoff Watts

    Go from good to great as a Product Leader with Geoff Watts this September. There are a limited number of Super Early Bird and Early Bird Tickets available now!

    We teach skills not frameworks so all agile approaches and product roles are welcome.

    This cohort will meet face-to-face in Bristol, UK for the two workshops and will have their Navigator coaching sessions online.

    Product Mastery Pathway™️

    We are uncovering better ways of developing Agile Professionals. Through this work we have come to value:-
    A continuous learning pathway over a one-off course
    Group exploration over individual reflection
    Guided navigation over a solo journey
    An immersive adventure over personal surety
    That is, while there is value in the items on the right, we value the items on the left more.
    The Product Mastery Pathway™ is a new, exciting and unique way to become a great Product Owner.

    What is the Product Mastery Pathway™?

    This is no ordinary training course. The Product Mastery Pathway™ provides a comprehensive development pathway for Product Owners delivered through three elements – Explorer, Navigator and Adventurer.

    Delegates begin by ‘exploring’ all the major skills and facets of great Product Owners during two days of training. They are then provided access to a dedicated group chat and will attend five monthly group sessions lasting 3-hours each as they ‘navigate‘ the challenges of applying these skills in their day-to-day working life. After six months delegates will return for deeper skills transfer to set them up for their future, ongoing ‘adventures’ as a great Product Owner.

    Important Note

    This program DOES NOT cover an introduction to the Scrum framework or the role of the Product Owner. A working knowledge of Scrum and the Product Owner role is required to attend this class. If you need an Introduction to Scrum or the role of the Product Owner, why not start with one of our other training courses – an Introduction to Agile & Scrum, or, The Role of the Product Owner.

    So how does it all work?

    Workshop One (Explorer) – 2 days

    In the first workshop you will meet your fellow learning cohort and ‘explore’ every aspect of what it takes to be a great Product Owner. You will work through every aspect of Geoff Watts DRIVEN model and develop your skills to become more:

    • Decisive
    • Ruthless
    • Informed
    • Versatile
    • Empowering
    • Negotiable

    Supported Deliberate Practice (Navigator) – 6 months

    After the first workshop you will return to your team(s) and begin to apply what you have learned, however, you will not be alone. You will support and be supported by your learning cohort. Through five monthly group supervision sessions and your own unique commitments to one another, you will ‘navigate’ the specific challenges you face day to day. ‍ ‍

    Workshop Two (Adventurer) – 2 days

    After six months of hands-on practice and group supervision you will return for another two-day workshop. Here you will be provided with more, and deeper, theory and guided practice to prepare you for your future ‘adventures’ as a great Product Owner. Once again you will cover every aspect of Geoff’s DRIVEN model.

    Lifetime Ticket(s)

    After leaving the course, not only will you have developed great habits and a supportive network of other Product Owners but you will also receive:-

    • A copy of Geoff Watts book Product Mastery
    • Lifetime access to the learning cohort platform
    • A digital bundle of cards on the Agile Coaching Cards smartphone app
    • Lifetime access to the eCourse of pre-recorded Product Mastery videos from Geoff allowing you to revisit any aspect of your training at any time…forever!

    Pathway Testimonial

    “When I went to a Scrum Alliance class I got some actions to take away and was inspired to make a change. That energy lasted a few weeks and then I tried to remember the other things I learned that weren’t quite as important straight away but it was hazy. Having a continued focus over a longer time period with coaching, supervision and tailored modules plus access to the videos of the course makes a huge difference.” – Iain M

    Trainer Testimonial

    “Robin is an excellent trainer and coach. His knowledge and expertise is un-matched but what sets him apart is the respect and compassion with which he works with others. It feels great to work with someone who can empathise with us and empower us with knowledge that helps us excel in our role as SM. Plus, there’s never a session with Robin where you wouldn’t learn something new and fun!” – Pragya N

    “Robin is an empathetic trainer with tonnes of experience and knowledge. Through his creative, enthusiastic, and down to earth approach, Robin has helped me to better understand complex problems, and enabled me to succeed in my role as a Scrum Master” – Lukasz M

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