What is Product Ownership?
Great Product Owners are DRIVEN to maximise value
A good Product Owner attends a two-day certified class.
A great Product Owner attends the Product Mastery Pathway.
Trusted and accredited by the World's leading bodies
What is Product Ownership?
Great Product Owners are DRIVEN to maximise value
Product Owners are the visionary driving force behind product development efforts, playing a crucial part in their success. Yet this role is so difficult it is overwhelming for many without proper support.
See What Our Students Are Saying
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"The time that you invest in the Pathway is definitely worth it. So many hours of training are wasted by leaving a classroom and not even picking up the book. This brings the every day back to the learning."
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Tracey Stephens
Head of Product
Arco Safety
Talk To Us About An In-House Program
Product Mastery
The Crucial Role of Agile Product Management
To manage the development of a great product requires time, experience, instinct, self-confidence, humility, independence and collaboration skills, among other things. Doing this role well will require battling our own perfectionist and people-pleasing drivers, becoming comfortable with uncertainty and experimentation and never knowing the “right answer” for certain.
The Product Owner sets the vision for why the product should exist and what value it adds to the world. They also create a list of actionable deliverables that will incrementally get us closer to that vision while adding value along the way. And they also work with the Developers and other stakeholders to evolve the product based on what we learn along the way…simple.
Become a great Product Owner
Product Owners are DRIVEN:
- Decisive: Willingness to act with incomplete information
- Ruthless: Maintaining a relentless drive to maximise value
- Informed: An appetite to learn about your product
- Versatile: Responding to changing circumstances
- Empowering: Creating shared ownership amongst all stakeholders
- Negotiable: Being open to feedback and change
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The Product Mastery Pathway teaches tools and techniques to develop Product Owners' ability and self-awareness while also helping them navigate through the day-to-day challenges of managing stakeholders, prioritisation, and collaborating with the developers.
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Geoff Watts
What's involved in our Pathways?
Frequently Asked Questions
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How many people are in a cohort?
This varies with each cohort but somewhere between 3 and 15 people will be in each cohort.
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How do I become a Licensed Guide?
For each Pathway that you would like to become a Licensed Guide for, please email us with a short overview of your practical experience in the role in question as well as training and coaching abilities.
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What is involved in renewing my credentials?
Your credentials will last two years and then you will need to submit evidence of your continued work in that role and your continued professional education. There will be an admin fee to renew your credentials (currently £50).
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Can I get a CSPO or PSPO certification as well?
This will depend on your Guide. Some of our guides offer those certifications as well and if your work with them covers the learning objectives and criteria then you could potentially be awarded multiple credentials.
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Can I get a digital version of the book instead of a paperback?
This will be determined by your individual guide. An audiobook alternative is more likely to be offered than a Kindle version.
Meaningful Certification
Using Noodles To Coach For Change
The Personalities of a Product Owner
Arco Testimonial for Product Mastery
What is the Agile Mastery Institute?
The 10 Biggest Cognitive Biases of Product Owners
Should The Product Owner Attend The Retrospective?
Top Ten Tips to Cut The Crap and Become More Productive
A Mindful Approach to Product Ownership
Take the the first steps towards Agile Mastery
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