What is Product Ownership?

Great Product Owners are DRIVEN to maximise value

A good Product Owner attends a two-day certified class.

A great Product Owner attends the Product Mastery Pathway.

Download our free Product Mastery PDF

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What is Product Ownership?

Great Product Owners are DRIVEN to maximise value

Product Owners are the visionary driving force behind product development efforts, playing a crucial part in their success. Yet this role is so difficult it is overwhelming for many without proper support.

See What Our Students Are Saying

  • "The time that you invest in the Pathway is definitely worth it. So many hours of training are wasted by leaving a classroom and not even picking up the book. This brings the every day back to the learning."

    Tracey Stephens

    Head of Product

    Arco Safety


    Talk To Us About An In-House Program

    Product Mastery

    The Crucial Role of Agile Product Management

    To manage the development of a great product requires time, experience, instinct, self-confidence, humility, independence and collaboration skills, among other things. Doing this role well will require battling our own perfectionist and people-pleasing drivers, becoming comfortable with uncertainty and experimentation and never knowing the “right answer” for certain.

    The Product Owner sets the vision for why the product should exist and what value it adds to the world. They also create a list of actionable deliverables that will incrementally get us closer to that vision while adding value along the way. And they also work with the Developers and other stakeholders to evolve the product based on what we learn along the way…simple.



    Become a great Product Owner

    Product Owners are DRIVEN:

    • Decisive: Willingness to act with incomplete information
    • Ruthless: Maintaining a relentless drive to maximise value
    • Informed: An appetite to learn about your product
    • Versatile: Responding to changing circumstances
    • Empowering: Creating shared ownership amongst all stakeholders
    • Negotiable: Being open to feedback and change
    • The Product Mastery Pathway teaches tools and techniques to develop Product Owners' ability and self-awareness while also helping them navigate through the day-to-day challenges of managing stakeholders, prioritisation, and collaborating with the developers.

      Geoff Watts


      What's involved in our Pathways?

      Frequently Asked Questions


      Meaningful Certification


      Using Noodles To Coach For Change


      The Personalities of a Product Owner


      Arco Testimonial for Product Mastery


      What is the Agile Mastery Institute?


      The 10 Biggest Cognitive Biases of Product Owners


      Should The Product Owner Attend The Retrospective?

      How to be more productive

      Top Ten Tips to Cut The Crap and Become More Productive

      What drives a Product Owner

      A Mindful Approach to Product Ownership


      Take the the first steps towards Agile Mastery

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